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DESIGN BASED WORKING AS A FRAMEWORK
Design Thinking has grown in popularity over the years beyond the design industry. Design Thinking is aimed at exploring complex problems in their context, and looking for possible, as yet unknown, solutions from the user’s perspective. A lifelong learning mindset is essential, since today’s challenges are opportunities that we have not seen or tackled before. Although Design Thinking is marketed as a process for everyone and flattent to 5 easy to follow phases. The reality is marketed as a process for everyone and flattent to 5 easy to follow phases. The reality is that it takes new skills, a mindset change in your team and management and years of practice. Learning and performing should be in balance. Allowing experimentation and failure without resulting in business risk. Project-based working can be seen as the more practical version of Design Thinking, working with clear goals, deadlines and deliverables. Aligning projects with the organizations needs and mission. In the essence Project-based working is a business framework and Design Thinking as a creative framework. Combining design thinking with project-based working into everyday business creates a breeding ground for the innovation mindset. We call this Design-based working.
THE BUILDING BLOCKS
The Groow Business method consist of 57 unique building blocks, aka the physical tiles, divided into 4 categories:
Base tiles – With these 5 tiles you can define the structure from a project-based working perspective
Mindsets - The mindset tiles represent 6 innovation attitudes that are desirable in the process
Methods – These are 38 different design thinking and innovation methods and activities
Emotions The 8 emotions help focusing on how you experience the process
Continuing on this page we will highlight the 6 innovation mindsets. Want to learn about all building blocks of the method?Make sure to get your hands on a toolkit and claim the free access to the online platform.
THE INNOVATION MINDSETS
In a proces in which the “real” problem is not clear and the end result is not set in stone yet, you need to be able to switch mindsets and roles. This allows you to find new insights that, each time, bring you one step closer in designing a meaningful solution. Try out, reflect, iterate and celebrate victories.These are the 6 main innovation mindsets:
Our aim is to spark as much positive change as possible. Therefore we train other professionals in becoming a pro in facilitating and managing innovation processes through the method of Groow Business. The training is a 3-day program, which teaches the participants the core principles, application possibilities, coaching techniques and use cases.
DESIGN BY AND WITH INNOVATION EXPERTS
Groow Business is a product by Studio Tast. Studio Tast is a multi-disciplinary design agency specialized in designing innovative learning experiences. Over the years our strategic designers coached several businesses in growing their innovation mindset and saw the need for tooling to facilitate design processes. This is where we joined forces with the innovation team of DLL. Over the past 2 years we have researched and designed Groow Business with care. And now sharing our results with you to spark your creativity. Want to contribute to the continuation of our research? Feel free to contact Mitchell Jacobs, Creative Director of Studio Tast, to explore the possibilities.